Red, Black & Blues
January 3rd, 2012 by CX.CITY
Well 2012 is finally here. Hoping everyone had a great NYE and is enjoying the new year thus far. We’ll continue to showcase the designs from our newest collection and today’s post will also give you a bit of an inside look at the design process and how we like to use as much original imagery as possible.
The RED, BLACK & BLUES Tee is printed on a premium, slim-fit crew neck tee and features a vintage American flag graphic with a bold shout to the country’s two busiest cities. Printed on 100% combed cotton and also features a top back print of our ‘Swords’ logo.
Now usually I wouldn’t share this much of our design process on this blog but this design is a personal favorite of mine and wanted to show you the thoughts and work that went into creating it. As most of you reading this blog know I recently moved from my hometown of Los Angeles over to the East coast, and am currently living in New York City. While Southern California has always had a heavy influence on the aesthetic of the brand I knew it would only be natural to for some hints of life NYC to start to make their way into a few of our upcoming designs. LA and NY are two of my favorite cities in the country and definitely wanted to incorporate that into a design. Earlier this year we shot a friend of ours to use in the design.
The hardest past when you’re shooting your own stuff to use in designs is that you usually have a ton of options. We had quite a few poses and photos to choose from but ended up going with the above. It’s always cool to see the process and progression of a design, especially taking a photo like this and having the end result come out how it did.
The RED, BLACK & BLUES Tee comes in either White, Heather Grey, or Navy and is available in our online shop.
